Our management solutions take the leap towards 4.0

With Pluritag, we have implemented identification systems for your products (RFID, 1D and 2D barcodes, laser, etc.), which allows them to be tracked closely from the beginning to the end of our production.

With Divel, we install automated guided vehicles (AGVs), robots, positioners and warehousing solutions within your company so that all handling and warehousing can be done in a completely automated manner.

With Epsilia, we connect and centralize the data harvested by the tools recently put in place within your company in the form of unique software and systems. Epsilia takes on a major portion of efficient and profitable execution of operations within your business. We also show you how to use the data gathered to guide your business decisions, propel the business and improve operations.

In return, you will get a "smart" company that plans, manages, handles, functions and produces all by itself, with minimal human intervention.

More than 35 years of experience in business intelligence

Since 1983, we have been pioneers in establishing cutting-edge technology for our clients across all sectors. Today, we are continuing this progressive tradition by offering businesses real, profitable results with the integrity and innovation they will need to surpass the competition.

Rising to meet your expectations

We will not hesitate to double down so that our clients can optimize their businesses. Check out our case studies to get an idea of what we have done for clients throughout the manufacturing, transportation and logistics and agri-food industries.

You will discover how our evolving line of innovative technologies and pragmatic strategies allow our clients to obtain the results they are looking for. Our team of professionals is dedicated to your project, understands your sense of urgency and works hard towards the goal.

Our Board of Directors

The members of our Board of Directors are the pillars and guardians of our strategic vision. With their vast and diverse expertise, they strengthen our service offer and propel Noovelia, and our clients, toward ever higher standards of excellence. Thanks to this experienced team, Noovelia is quickly establishing itself as a digital transformation leader for businesses in Quebec and beyond.

Henri-Paul Rousseau

Henri-Paul Rousseau, C.M., Ph. D., Chairman of the Board of Directors and shareholder


Mr. Rousseau earned a Bachelor of Arts and a Bachelor of Economics from the Université de Sherbrooke. He continued his studies at the University of Western Ontario, where he earned his Ph.D. in economics. After teaching economics for 15 years at the Université du Québec à Montréal (UQAM) and Laval University, Henri-Paul Rousseau joined National Bank, where he occupied a number of strategic positions including chief economist and first vice-president. He would later take over the leadership of insurer Boréal Assurances and become president and CEO of Laurentian Bank of Canada. Finally, he served as president and CEO of the Caisse de dépôt et placement du Québec (CDPQ) as well as vice-chairman of Power Corporation of Canada and Power Financial Corporation. Mr. Rousseau has been personally involved with a number of social and cultural organizations and has led various fundraising campaigns in support of education and health. He also headed the Montreal Heart Institute Foundation for a period of more than nine years. He is the chairman and founder of the Tremplin Santé health foundation and the president and co-founder of the QG100 network of business leaders. He also sits on the board of directors of Santander Holdings USA. Since 2018, Henri-Paul Rousseau has been a visiting professor at the Paris School of Economics, where he teaches a course on the challenges facing business models as a result of the digital economy. In September 2019, he became an associate professor at HEC Montréal. Mr. Rousseau is a senior fellow at the C.D. Howe Institute and a visiting fellow at the CIRANO research institute. He is also an organic maple syrup producer in Dunham, Quebec.

Pierre-Paul Riopel

Pierre-Paul Riopel, Eng., CEO, CPIM, Chairman of the Strategic Committee, Executive Vice chairman of the Board of Directors and shareholder


A mechanical engineer by training, Mr. Riopel has extensive experience in the manufacturing and advanced technology sectors. He has participated in numerous transactions and acquisitions and has overseen complex supply and distribution chains on several continents. Pierre-Paul Riopel has served in senior management roles at highly successful, profitable and high-growth companies, including Rockwell International (automotive division) and Thomas & Betts. Until very recently, he was vice-president and general manager of the Rubber Compound Group and Operational Excellence at Camso Inc. (formerly Camoplast). Mr. Riopel is a strategy/operations advisor with QG100, a non-profit organization that helps Quebec businesses succeed internationally. He supports member companies with their operating challenges, including the adoption of Industry 4.0 technologies.

Alain Lemieux

Alain Lemieux, Strategic development and acquisitions, shareholder


A programmer analyst by training, Mr. Lemieux began his career as technology director for Les Chaussures Yellow Limitée, overseeing the profitability and efficiency of the technologies used at the footwear retailer’s 170 stores. He acquired Epsilia, a company specializing in the digital optimization of production processes, more than 30 years ago. Industry 4.0 was a major topic of discussion at Epsilia long before it became a well-known buzzword. As a result, Mr. Lemieux is a major authority in the field. As pioneers in the area of food traceability with a commitment to concrete actions and results, Mr. Lemieux and his team contributed to the success of many agribusiness and manufacturing companies by helping them set up powerful and efficient optimization systems. Since 2010, Alain Lemieux has worked actively with the CPSTR social pediatrics centre in Trois-Rivières, where he was appointed chairman of the board of directors in June 2015. He has also co-chaired the AQPSC social pediatrics alliance since October 2018.

Stéphan Elliott

Stéphane Elliott, Eng., Vice-Chair of Business Development and shareholder


Mr. Elliott graduated with a degree in mechanical engineering from the Université du Québec à Trois-Rivières (UQTR) in 1999 and began his engineering career in the aluminum industry. Over a period of nearly four years, he occupied various roles including maintenance department manager, project engineer and reliability engineer. In 2002, he left his job and founded DIVEL®, a company specializing in automated guided vehicles and automated industrial storage solutions, with two other engineers. Over the years, Stéphane Elliott has successfully grown his company beyond the high tech and innovation sector to gain a respectable foothold in the manufacturing industry. He has served on several boards of directors of organizations that help businesses succeed, including Carrefour Québec International and Créneau Machines, and sees his involvement as his way of giving back to the community.

Bernard Dorval

Bernard Dorval, shareholder


A Laval University graduate and actuary by profession, Mr. Dorval built a long career in the financial services industry both in Canada and internationally before retiring from all his duties at TD Bank in 2013. He was previously a member of the boards of directors of Rona, Inc., Verlyx Pharma and Inversago, and sat on the independent review committee for Fonds R.E.G.A.R. He currently serves as president and managing partner of Whale Rock Partners Inc., an investment and strategic advisory firm with offices in Toronto and Montreal. Bernard and his wife Francine are the founders of an innovative charitable trust that supports various causes related to youth education, assistance to people in need and the fight against cancer.

Yvan Boisvert

Yvan Boisvert, shareholder


Originally from Trois-Rivières, Mr. Boisvert is a certified financial planner and a member of the Ordre des administrateurs agréés du Québec (Order of Chartered Administrators of Quebec). He has worked in the financial services industry for 40 years. Yvan Boisvert began his career in Trois-Rivières as a representative. He would later become a training consultant and then vice-president of the distribution network for Eastern Canada at Laurentian Life Insurance. During much of his career, he was shareholder and chairman of financial services firm Centre financier SFL Cité de Montcalm, a partner of Desjardins Financial Security. He was also a co-founder of R.E.G.A.R. Investment Management. Today, Mr. Boisvert is involved with numerous companies as a shareholder and devotes his energy to the development of Valeo+, a firm that specializes in comprehensive benefit plans. He plays an active role in the company and has embraced its mission of improving the financial well-being of workers while optimizing their productivity.

Jean-Sébastien Descoteaux

Jean-Sébastien Descôteaux, Eng., M.B.A.
Vice-Chair of Operations, Director of Operations and shareholder


Mr. Descôteaux earned an engineering physics degree at Polytechnique Montréal and holds an M.B.A. He began his engineering career in the manufacturing sector (Bombardier Aviation, Cascades and HDI Technologies). He later occupied various operational and strategic management positions before becoming a shareholder of DIVEL®, a company specializing in automated guided vehicles and automated industrial storage solutions, where he served as vice-president of operations. Jean-Sébastien Descôteaux is involved with various sports organizations that support local youth. His passion for sports also led him to launch a company that organizes immersive sports tours abroad.


A few of our major clients

MontpakFruit d'OrDolbecAlcoaAlstomHéroux Devtek

Our certifications

CWBGS1Régie du bâtiment QuébecFederal Communications CommissionInnovation, Sciences et Développement économique Canada